Build your team’s skills in monetisation & economy design, from understanding core concepts, through to hands on training and review of your existing or planned game.
Learn the design principles behind finding the value for players in your game and how to translate that into an effective and sustainable commercial model for your game. This training program will help you understand when to use pay-up-front or in-game models and the best ways to think about whether ads, in-app purchases, or seasonal offers are the best option for your game.
This training program will guide you in creating ethical, profitable and sustainable commercial experiences that prioritise player satisfaction, enabling you to make best choice about what business model works best for your audience and game.
Theory Elements
- Player Value: Discover the types and forms of what players value in your game and why satisfying their needs is essential for any commercial strategy
- Exchange: Learn the benefits of different forms of exchange that enable players to unlock the experience they value, both through playing and paying
- Packaging: Find out how to make the commercial experience in the game appealing, even delightful, ensuring players stay happy and engaged and avoiding ‘player fatigue’
Take Aways
- Why do we play and why we pay
- How to Define Player Utility
- Importance of Player Lifecycle on perceived value
- Forms of Exchange (and why they matter)
- Packaging, Bundling and offers
Training Levels
Objectives
Understand the core theoretical principles used by different games across different platforms, and what they mean in terms of delivering player value and commercial success for the game.
Approach
A 1 hour lecture outlining core principles underlying best practice across multiple games and platforms, with the opportunity for ‘AMA’ style questions on the topic. Delivered online or in person. Up to 100 attendees.
Audience
No pre-requisite knowledge required. Recommended for anyone involved in, or interested in, making or marketing games.
Costs
Private Lecture: £1500 for custom delivery for your team. 4 – 100 attendees. Plus expenses if in-person.
Public Lecture: £75 per person. Min 20 attendees. Contact us to register interest for a future session. Online only.
Objectives
Attendees will analyse theoretical principles against a self selecting game concept, and present their proposals for peer and expert review, ensuring a hands on experience to demonstrate their level of understanding, and ability to apply these principles in practice.
Approach
A 3 hour hands-on interactive masterclass, which employs the very game design principles we are teaching, by setting specific challenges that are worked through in small groups, then creating instant feedback through peer and expert review. Maximum 36 attendees. Online or in person.
Audience
No pre-requisite knowledge required but prior completion of Level 1 strongly recommended.
Suitable for anyone actively engaged with the design, development and commercial model design of the game. This includes any roles within:
- game design
- monetisation design
- LiveOps delivery
- lead development
- product management
- marketing and publishing
- studio management and C-level
Costs
Private Lecture: £3000 for custom delivery for your team. 4 – 100 attendees. Plus expenses if in-person.
Public Lecture: £300 per person. 10 – 36 attendees. Contact us to register interest for a future session. Online only.
Objectives
Working on the current available materials for your game, including game design documentation, user testing results, game builds and market data, the attendees will develop specific proposals based on theoretical models.
The materials will need to be supplied by the developer in advance and will be converted into exercise material by our expert team, including wider market data where available.
Each group will present their proposals for peer and expert review, and agree specific tasks to be further developed after the session, and applied into the game development process.
Approach
A 3 hour hands-on interactive masterclass, where our expert team have already assessed and analysed your game, and used that to set bespoke challenges to address the specific issues identified. This is worked through in small groups with peer and expert review of the proposed solutions, leading to agreement on actionable take aways to be implemented into your game. Maximum 36 attendees. Online or in person.
Audience
No pre-requisite knowledge required but prior completion of Levels 1 and 2 strongly recommended.
Suitable for anyone actively engaged with the design, development and commercial model design of the game. This includes any roles within:
- game design
- monetisation design
- LiveOps delivery
- lead development
- product management
- marketing and publishing
- studio management and C-level
Costs
Private Lecture: £6000 for custom delivery for your team. 4 – 36 attendees. Plus expenses if in-person.
Objectives
Our expert team will look the output delivered by attendees of Level 3, which could include game design documentation, implementation into a game build, or user testing or market data, and structure the session to focus on what went well, what could have been better, and other issues and opportunities arising, with the goal being to fill knowledge gaps and provide further insight, identify future learning objectives, and more practically to propose resolutions for identified challenges and opportunities for the game.
Approach
A 3 hour hands-on interactive masterclass, where our expert team have already assessed and analysed your game, and used that to set bespoke challenges to address the specific issues identified. This is worked through in small groups with peer and expert review of the proposed solutions, leading to agreement on actionable take aways to be implemented into your game. Maximum 36 attendees. Online or in person.
Audience
Prior completion of Level 3 is required.
Suitable for anyone actively engaged with the design, development and commercial model design of the game. This includes any roles within:
- game design
- monetisation design
- LiveOps delivery
- lead development
- product management
- marketing and publishing
- studio management and C-level
Costs
Private Lecture: £3000 for custom delivery for your team. 4 – 36 attendees. Plus expenses if in-person.
We can provide custom training packages and consulting services around each topic, suitable for your team. Contact us to find out more.
