Build your team’s skills in marketing & publishing, from understanding core concepts, through to hands on training and review of your existing or planned game.
In the increasingly competitive world of games, optimising your publishing processes with an integrated marketing strategy has never been more important. It’s essential to identify where your future and current community are, the channels you can use to communicate to them and the best ways to create a frictionless flow to ensure they will engage, retain and convert in your game.
This training program explores the 3 core frameworks which can help you identify and build consistent brand values that engage and attract strong game communities:
- Integrated marketing strategies
- (Self) Publishing & distribution best practice
- Authentic community management
Integrated marketing strategies
Learn how to maximise the effectiveness of your messaging to your key audiences across different channels, building your brand as well as acquiring players.
Publishing and distribution
Understand the tips and tricks of engaging with different platforms (mobile, PC, console), ensuring that you can efficiently manage your game to launch and future updates.
Authentic community management
Learn how to engage effectively with your community, through gameplay and seasonal content as well as social platforms, and turn challenging times into deep engagement.
