Build your team’s skills in monetisation & economy design, from understanding core concepts, through to hands on training and review of your existing or planned game.

One of the biggest challenges for a game developer is understanding the connection between creating an engaging experience that motivate players to commercially engage with your game.
Solving this challenge requires us to understand the deep connection between in game experience, and the reasons why people buy any item. This means that we have to consider the structure of our game at a more fundamental level than terms such as ‘free to play’, ‘premium’ etc.
Our program does this by providing 3 frameworks to amplify engagement, apply different methods of exchange and ensure a delightful player experience:
- Monetisation Design
- Engagement & Retention
- Economy Balancing
Monetisation Design
Learn how to align what players love in your game and how that translates to what they desire to purchase.
Engagement & Retention
Learn core game design strategies that ensure not just mechanical loops, but emotional engagement and retention.
Economy Balancing
Learn to balance your gameplay by understanding the flow of player utility and in game exchange across your game.